Healey is a long time Human Rights activist and ran Amnesty
International in the '80s and put it forefront in the public
mind. In 1988 I made an
animated version of the Universal Declaration of Human Rights
for him. It traveled with a big concert tour of Springsteen,
Sting, Peter Gabriel, Youssou N'Dour and Tracy Chapman.
has been following the plight of Aung San Suu Kyi and Burma/Mayanmar
for the last decade. In October 2007 the monks of Burma marched
peacefully to protest the growing brutal military regime of
Than Shwe. They were massacred in the streets by 10,000 soldiers.
Jack wanted to show support globally in retaliation to this
brutality. What we created were a mix of regular PSA's and several
vignettes with actors demonstrating the real situations in Burma.
It was a campaign that ran over the course of a month. The goal
was to raise awareness of the situation in Burma and get people
to sign up to show their support. We launched it May 1, 2008
and on May 3 an extremely violent cyclone hit Burma/Mayanmar.
All of a sudden Burma/Mayanmar was on the front page of the
are a few:
1: Will Ferrell did a straight ahead introduction for the
campaign. It was important to set it up. Also since he was on
a movie, his people didnt want him to do any other possible
distracting character. I love what he did.
2: Jennifer Aniston agreed to direct Woody Harrelson and
to our delighted surprise she showed up in the video as well.
I so love the PA/AD who stars in this as well.
3: Julie Benz asked her pals, Jason and Jenny to do a spot
for us. We shot this in a 1934 old tire shop in the heart of
4: Sarah Silverman was able to bring to light the healthcare
crisis in Burma in a poignant way. Johanna Stein is the scribe
of this spot.
7: This turned out to be one of the most powerful spots.
Written by Johanna Stein and directed by Chad Einbinder whose
idea it was to put the photos on the cards. Eric has been a
long time supporter of Burma and it was a fun shoot done on
the premises of Hollywood Center studios. One of our hotter
shoots in the middle of April.
8: Voices. Here is a great use of animation by writer/director
Isaiah Seret. This took about 6 hours to animate.
9: Smashing Fruit. Another favorite of mine by Isaiah Seret.
12: This is a wall in East LA. I thought it was really
important to do a piece that impacted our physical environment.
I love that Jon Reiss used Aung San Suu Kyis voice. And
I love the art.
20: Ellen Page is such a natural actress. We were able to
get her in and out in under 2 hours. She is a 2 take kind of
gal. We shot this on the same day as Smashing Fruit.
22: Felicity Huffman. This one focuses on censorship and
came at the end of the shoot. The animated noise is covering
up the director who steps in to annoy her and talk over her.
It turned out much better than the one we originally wrote.
24: This was our most controversial piece. Kim put the video
up on her site before we released it. And it was during the
cyclone so it caused quite a stir. On her site she got 250,000
hits in the 5 hours it was up and some really angry comments.
The head of the U.S. Campaign for Burma was very upset, but
as I see it, 250,000 more people were aware of the plight of
Burma whether or not they were horrified by Kims piece
or not. It doesnt matter how you become aware..... It
matters that you are now aware.
25: I think Tim Bui is a genius director. Jack says you
can never talk about torture, but I think Tim did a great job
of conveying it, and communicating the terror of it without
turning off the audience.
26. Joseph Fiennes wrote, directed and acted in this one.
He gave this to us. This showed up from London one day, and
I was just blown away by the high production value and the message
of it. This one is stunning.
27: Billy Ray wrote and directed this one and invited the
talent to work with him. I was always so touched when people
just came together to do these spots on their own time. I like
this one because they hit on some new issues.
30: Another spot by Tim Bui. I love Tila, the spot, the
kids and we made the shoot all happen in one day. It was amazing.
38: Norman Lear closed the campaign for us. I think he is
a brilliant, brilliant writer and what he says is very powerful.
It was one of the worst shoots of our entire campaign. It was
raining, our teleprompter broke and we had to get another in
from Burbank to Mandeville Canyon on a Friday afternoon of memorial
day in the horrible weather. Norman was doing DVD commentary
for Sony, and we got him a the end of a long shoot day, but
he powered through.
loved all of the spots and was incredibly lucky to be able to
lead this cause.