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Prudence
Fenton is an award-winning creative visualist who doesn't so much
think outside the box as she thinks as if there were no
box. As a producer, filmmaker, executive, animator, multi-media
artist and Internet visionary, she has pushed boundaries and changed
the ways things look, and the way we experience them, for over
twenty-five years.
Fenton takes ideas and makes things out of them with style and
wit and intelligence -- things that resonate throughout pop culture
consciousness at large and advance its evolution. From groundbreaking
rock music videos such as the VMA and Billboard award-winning
clip for Peter Gabriel's "Big Time" to TV landmarks
including Pee-wee's Playhouse with Paul Reubens -- for
which she was twice Emmy-honored -- her creations always look
like nothing that came before. Saturated with Fenton's acrobatic
creative muse, these and other works set new standards in media.
Being ahead of her time is par for the course for Fenton, nowhere
more so than in the cyber-realm. In the mid '90s, along with collaborator
Allee Willis, she was involved in the creation of an evolving
prototype for the very first social network, willisville. An interactive
virtual universe that received funding from Intel, willisville
was called, "a collision of high tech and soap opera kitsch"
by the Wall Street Journal. During this seminal digital
era, she also created and produced an interactive TV demo for
daVinci Time & Space, and consulted for technology and entertainment
companies including Microsoft, Disney Online, and AOL.
Currently, Fenton's latest endeavor as Creative Director of Fanista.com
-- a retail media distribution network and online community for
entertainment enthusiasts -- continues her tradition of being
at the vanguard of disruptive technologies and cultural zeitgeist.
Most recently for Fanista, she served as Creative Executive Producer
for 37 short videos about Burma that premiered on www.burmaitcantwait.org,
a website hosted by Fanista, as well as on all other video sites
like youtube, veoh, funnyordie, etc. The project, in association
with the U.S. Campaign for Burma and Jack Healey of the Human
Rights Action Center, was originally conceived to raise awareness
about Burma's repressive military dictatorship, and was already
underway before the cyclone hit in early May. Since then, the
"little movies," as Fenton calls them, have drawn even
more attention. Created through the collaborations of a diverse
array of writers, directors and filmmakers, each video features
a notable celebrity, with participants including Jennifer Aniston,
Jackson Browne, Will Ferrell, Felicity Huffman, Ellen Page, and
Sylvester Stallone, among others.
Fenton has been involved in Fanista's development since 2005,
and was originally brought in by the site's founder Dan Adler,
another entertainment industry visionary passionate about the
integration of art and technology. They previously collaborated
when he was VP of Creative Development at Walt Disney Imagineering
in the late '90s. Back then, Fenton worked with Adler (who has
also headed CAA's New Media division) as Producer for an Interactive
Television demo for Disney and ABC. Fenton has continued to independently
consult and produce for Imagineering on projects and R&D initiatives.
Besides the aforementioned Pee-wee's Playhouse, for which
Fenton served as Animation and Effects Producer, and now-classic
videos with Peter Gabriel -- including the Grammy and VMA award-winning
"Steam" -- Fenton's previous successes also include
her animated short film for Amnesty International illustrating
the Universal Declaration of Human Rights. Shown at fundraising
concerts for Amnesty throughout '88, the film won the Lillian
Gish Award at the 1989 Women in Film Festival. Also award-winning
was her seminal '80s work for the then-fledgling MTV Network.
Fenton's program I.D.s for "Subway" and "MTV Sandwich"
won Clios, and the celebrated "Elephant" I.D. concept
was honored by ASIFA (International Animated Film Society). From
1991-1993, Fenton continued on with MTV as Executive Producer
and Story Editor for Liquid Television, developing and producing
twenty-two half-hour episodes.
Other career highlights include serving as Co-Executive Producer
from 1997-2000 for Disney Animation's One Saturday Morning,
a top-rated ABC-TV children's show blending a virtual set, live
action bumpers, and branded cartoons. Fenton was also co-creator,
producer and director for Oxygen Media's Fat Girl series
on the Oxygen network and website, and for Driving While Black,
(with visuals by Allee Willis/Bubbles the Artist), a web-based
cartoon for Urbanentertainment.com. From 2002-2004, she worked
with Walt Disney TVA-Disney Video Premieres as Development Producer
for Emperor's New Groove 2 and Producer for Treasure
Planet 2.
Most recently, Fenton's credits include a 2004 run as Animation
Producer, in association with Acme Filmworks, for the Green
Screen Show. Executive Produced by, and starring, Drew Carey,
the half-hour primetime program for the WB featured Carey and
a cadre of comics performing improv against a green screen, their
routines embellished with smart and funny animation. In 2005,
she was Supervising Producer for the pilot for MTV and Coquette
Productions' DIRT (Defiant In the Face of Rowdy Tyrants) Squirrel,
a mixed media, live action/animation show starring David Arquette
as a crime-fighting, squirrel suit-clad suburban avenger.
Looking ahead, Fenton believes we've only seen the tip of the
iceberg in terms of the ways that interactivity, networking, and
computer and communications technology will revolutionize entertainment,
commerce and community. "Computers transformed media,"
she says. "Things that had taken a team of people days to
do way back when can now be done in your pajamas before breakfast.
That process, both for the creators and the consumers of media,
will only become more transformative in the future."
As ever, Fenton intends to remain flexible and an integral part
of the flow -- "I love doing interesting things and solving
new problems," she says. "I hope to keep doing that."
She also intends to actively pursue her career
as a painter. And that's all before breakfast.
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